I’ve always been drawn to creating things. My work has grown into a pretty wide range of mediums over the years—photography, filmmaking, music videos, graphic design, illustration, album artwork, merchandise, posters, magazines, and creative direction. I enjoy being able to move between different forms of art and find new ways for them to work together.

Along the way, I’ve had the opportunity to work with 250+ clients and businesses, including 150+ bands and musicians, and I’ve edited more than 2,500 videos. I’ve also had hundreds of photographs published and have been fortunate enough to see my work reach more than 7 million views across social media and YouTube. None of that was really something I set out to achieve when I started—it’s simply been the result of continuing to make things, work with good people, and see where the next project takes me. A lot of my work is about experimentation. I like unusual perspectives, fisheye lenses, strange compositions, unexpected edits, illustration, and ideas that don’t necessarily fit neatly into a category. At the same time, I’ve learned that creativity isn’t just about making something weird or visually interesting—it’s about making something that actually means something to the person it was made for.

That’s what I try to bring to every project. In many cases, the work I’ve created for clients has helped them see 300%+ increases in social media interactions, but the numbers are only part of what makes the work rewarding. I care about helping people get their ideas out of their heads and into the world in a way that feels authentic to them.

I’m still learning, I’m still experimenting and I’m still making things because I genuinely enjoy it.

– Pop Hitchcock